PROJECT (S)

Soft is Slow without Speed

The all-new Project (s) offers incredibly soft feel while continuing TaylorMade’s focus on low driver spin and significant driver distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).

Dual-Distance Core

The Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a).  

The Dual-Distance Core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities. 

Aerodynamic Ionomer Cover

Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover that improves feel and control around the green. Compared to the competitive set, the Project (s) has the softest cover, which provides more greenside spin and soft feel.

 The Project (s) uses TaylorMade’s high lift 342LDP dimple pattern, which, in combination with the lower backspin construction, reduces drag throughout the golf ball’s flight for more distance. The result is a golf ball that delivers on both distance and feel.

 “The new multilayer design incorporates a softer yet resilient Dual-Distance Core that maximizes distance and enables us to utilize a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel AND distance.”

 — Eric Loper, Director R&D Golf Balls